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ANALYSIS: Rapid adaptation of door panels providers to new market conditions
English Section Publicat de Ovidiu Stefanescu 27 Aug 2015 12:20
If is taken into account the market of decorative panels for doors in the last seven years, at first glance it can be seen that the dramatic changes occurred on other companies in the fenestration industry weren't noted as bad for suppliers of door elements, as their turnover kept its course on a growing trend. For many managers, the recession was an optimal opportunity to maximize the market share, given that the PVC sandwich panels sector remained relatively dynamic, since the joinery manufacturers sought to diversify products to attract more customers. Overall imbalances manifested in the marketplace could not remain without consequences anyway, being recorded difficulties in the payment process of products ordered by certain business partners. Other malfunctions were noted, similar with the ones encountered by some competitors, referring at the reduced financial strength of beneficiaries, limited lending opportunities (up to a level on which a loan has become almost impossible to get), pressures on commodity price and more. If the main problems were common for all the great manufacturers of panels, the managers of this companies fail to agree about the real value of the market. The amount was initially assessed by certain manufacturers of decorative panels at a level of 20 million euro, and reached after three years of economic crisis only 10 million euro. Anyway, this level is not reflected in terms of revenue growth. A somewhat plausible explanation could lie in the increased export quota or in the amount of income earned as a result of other activities. Even assuming an improvement in the current situation, the manufacturers of the panels yet encounter risks that could include, among others, the emergence of new fluctuations in currency exchange rates, the possible political-economical instability, combined with an allocation of scarce financial resources toward social measures instead of investments. However, the producers of ornamental panels for doors have the chance to further demonstrate that they have the ability to sustain a competitive price, while applying new organizational measures.
 
 
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